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- Unit IV Socialization
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Film
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The Merchants of Cool
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Theme 3: Critical Thinking
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DescriptionA documentary film by Frontline which provides rich material for classroom discussion of agents of socialization, particularly peer groups and the mass media.
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Learning GoalsTo understand (1) the influence of "cool" as a social norm. (2) the power of peer groups and the mass media as part of the lifelong process of socialization.Back to top
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Things NeededA copy of the film. One to two hours of classroom time. May be viewed online in chapters.Back to top
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More InformationThis video has been classroom tested in 10 plus sections of college level Introductory Sociology by Anne Cross.Back to top
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Creator/SourceBoston: WGBH Educational Foundation; PBS Video [dist.], c 2001. Instructional comments by Anne Cross.